17 years
9 years
19 years
LEADERSHIP
MARKETING
SALES
Outsource Less and Increase Efficiency
Unlike other CMO consulting services, our strategies are backed by agency resources that support your initiatives and fill in the gaps on your team.
Gain Sales-Minded Marketing Expertise
Max has worked in both corporate and startup environments in the tech, finance, and legal arenas. She’s been a top-performing individual contributor as well as led sales teams to success across multiple industries.
Find an Objective and Fresh Perspective
Max won't be as entrenched in the internal culture and politics as your full-time employees or an in-house CMO, which allows her to assess your company's marketing needs and challenges more impartially.
Who You’ll Work With
Our Fractional CMO service puts you in direct collaboration with Max Kroll, owner of Digigem. Max boasts a 19-year track record in sales, complemented by 17 years in progressive leadership roles, spanning across the finance, legal, and tech industries. With a decade of dedicated marketing experience, Max brings a unique blend of skills that seamlessly fuse into a sales-minded marketing approach.
What truly sets Max apart is her unwavering commitment to understanding the unique needs and aspirations of your business. From the moment she steps into your organization, she is poised to quickly acclimate herself, drawing upon her rich corporate and startup experiences to ensure a smooth integration. Max doesn't just arrive; she hits the ground running, armed with a profound understanding of your business's distinctive landscape. Her multifaceted expertise positions her as an invaluable asset, charting a clear path to success within your industry.
But what truly makes Max exceptional is her unwavering dedication to building lasting relationships. Max values connections that extend far beyond the project scope, fostering partnerships that endure long after the work is done. With Max as your fractional CMO, you're not just gaining a seasoned professional; you're gaining a trusted ally who will navigate the complexities of your business with precision, drive remarkable results, and remain a steadfast presence in your journey to success.
Learn more about Max on our Team Page or schedule a consult today!
Max Kroll
Owner, Digigem Marketing
INDUSTRIES WE'VE SERVED
Our Fractional CMO Solutions
Strengthen your marketing capabilities without the overhead costs
Leadership
IN-HOUSE TEAM LEADERSHIP
​We’ll seamlessly integrate into your team, providing leadership, mentorship, and guidance to your in-house marketing professionals, empowering them to achieve their full potential.
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MARKETING PROBLEM SOLVING
​Tackle complex marketing challenges head-on. We bring a wealth of experience and expertise to the table, enabling you to identify and address issues swiftly. Whether it's optimizing processes, refining targeting strategies, or overcoming obstacles, we're here to help you overcome any marketing roadblocks.
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THIRD-PARTY CONTRACT MANAGEMENT
We’ll help you maximize your existing sponsors and agency relationships and leverage them to their full potential. Should you need to expand your third-party resources we’ll vet, source, negotiate, and integrate new partnerships.
Strategy
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MARKETING STRATEGY DEVELOPMENT
Get a customized marketing roadmap tailored to your business goals. We’ll analyze your market, competition, and target audience to develop a comprehensive strategy that maximizes your brand's potential.
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SALES DEVELOPMENT
Supercharge your sales pipeline by aligning marketing efforts with sales objectives. We’ll collaborate closely with your sales team, identifying opportunities to optimize lead nurturing, streamline processes, and improve overall sales performance.
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BRAND POSITIONING
Stand out from the competition and create a lasting impression in the minds of your target audience. We’ll work closely with you to define your unique value proposition, craft a compelling brand story, and develop a cohesive brand positioning strategy that resonates with your customers.
Results
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LEAD GENERATION AND CUSTOMER ACQUISITION
Drive qualified leads and boost customer acquisition with our proven strategies. We’ll implement data-driven campaigns, optimize conversion funnels, and leverage the latest digital marketing techniques to generate tangible results for your business.
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CAMPAIGN MANAGEMENT
Leave no stone unturned in your marketing campaigns. We’ll oversee end-to-end campaign management, from planning and execution to monitoring and optimization. With a keen eye on ROI, we ensure your campaigns deliver measurable results.
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PERFORMANCE TRACKING
Gain valuable insights into your marketing efforts. We employ advanced analytics and reporting tools to track key performance metrics, allowing you to make data-driven decisions and continuously improve your marketing initiatives.
Supporting Resources
NEW RESOURCE
Maximize the ROI of Your Lead List
Access this free download and ensure your cold lead strategy is effective!
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NEW RESOURCE
How Polished is Your Brand?
This concise guide will help you assess your brand in three crucial areas.
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How does an effective brand strategy contribute to customer loyalty and long-term growth?An effective brand strategy plays a pivotal role in fostering customer loyalty and driving long-term growth for your business. A well-crafted brand strategy goes beyond just creating a memorable logo or tagline; it involves creating a holistic brand identity and experience that resonates with your target audience. This includes: 1. Building Trust and Recognition: A consistent and authentic brand strategy helps build trust with your customers. When customers consistently encounter your brand message, values, and quality, they are more likely to develop trust and confidence in your products or services. This trust is a key factor in customer loyalty. 2. Emotional Connection: An effective brand strategy taps into the emotions of your audience. It creates a connection that goes beyond the transactional aspect of business. When customers feel an emotional connection to your brand, they are more likely to remain loyal and advocate for your business. 3. Consistency: Brand strategy ensures that your messaging and visual elements remain consistent across all touchpoints, whether it's your website, social media, or customer interactions. This consistency reinforces your brand identity, making it easier for customers to recognize and remember your brand. 4. Differentiation: In a competitive marketplace, a strong brand strategy helps you stand out. It highlights what makes your business unique and why customers should choose you over competitors. This differentiation can lead to a loyal customer base that values what you offer. 5. Long-Term Growth: Building customer loyalty through effective brand strategy contributes to long-term growth. Loyal customers not only make repeat purchases but also become advocates who refer others to your business. This word-of-mouth marketing can be a powerful driver of sustained growth. In summary, a well-executed brand strategy creates a lasting bond with your customers, fostering loyalty, and advocacy. It's an essential component of long-term business success by establishing a strong and memorable presence in the minds of your target audience.
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What are the key components to a successful brand strategy?A successful brand strategy includes elements such as brand positioning, brand messaging, visual identity (logo, colors, and design), target audience analysis, and competitive analysis. It also outlines a clear roadmap for brand development and maintenance.
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How can a brand strategy help me connect with my target audience?Brand strategy is all about understanding your audience's needs, values, and preferences. It helps tailor your messaging and visuals to resonate with them on a deeper level, fostering a genuine connection and increasing customer loyalty.